ABOUT PROJECT
Roobykon is proud to share the Wacampa marketplace success story, a testament to our expertise in e-commerce solutions and marketplace development. The Wacampa marketplace, a remarkable online marketplace platform, epitomizes our commitment to innovative solutions and client satisfaction.
Wacampa is a dynamic marketplace that caters to the needs of people passionate about tourism, an active lifestyle, and comfortable accommodations. Our vision for Wacampa was to create a seamless interface where providers could showcase their offerings, ranging from unique overnight stays to engaging activity spaces. This is where digital marketplace innovation meets user needs, making Wacampa a place where adventure-seekers can find the perfect spot to rest or engage in exciting activities, all while experiencing the beauty and diversity of different locales.
Key Challenges
Creating the Wacampa website was an ambitious project that presented several key challenges, showcasing it as a significant e-commerce marketplace case study. Each challenge required a strategic and innovative approach from our team at Roobykon. One of the primary challenges was designing a platform that catered equally well to service providers and clients. Providers needed a straightforward way to list their services, while clients required an intuitive interface for searching and booking these services.
In line with developing custom marketplace software, Wacampa required seamless payment and booking systems integration to facilitate easy transactions between providers and clients. This was challenging as it involved ensuring secure and reliable payment processing, accommodating different currencies, and providing a hassle-free booking experience.
Another intricate aspect of the Wacampa project was implementing a dynamic and flexible cost calculation system. This system had to be sophisticated enough to accommodate a wide range of pricing variables while remaining user-friendly for both service providers and clients. One of the key features of this cost calculation system was its ability to consider various factors that influence pricing. This included accounting for different groups of people such as adults, children, and seniors, and offering appropriate pricing adjustments.
TECHNOLOGY STACK
core API
Solution Highlights
In developing the Wacampa marketplace, our team skillfully utilized a combination of modern technologies to ensure a robust and user-friendly platform, demonstrating the Roobykon marketplace expertise. React was central to our front-end development, enabling a smooth marketplace user experience, while Redux managed the application state effectively. React Router facilitated efficient navigation within our single-page application, ensuring seamless user transitions. For form management, Final Form streamlined processes like service listings and user registrations.
Using Sharetribe Flex as the backbone, Roobykon crafted a tailored experience that includes dynamic trip listings, group booking flows, and integrated travel timelines. Node.js APIs handle backend operations, while React.js delivers a sleek, mobile-optimized interface.
On the server side, we chose Express for its flexibility in building robust API endpoints and Node.js for handling concurrent connections, essential for a busy marketplace like Wacampa. Digital Ocean provided the reliable cloud infrastructure necessary for high performance and availability, catering to this scalable e-commerce platform, which is adept for both B2B and B2C marketplace development.
THE PROCESS
01
Initial conceptualization: Our journey began in early 2022 with an idea to create a robust marketplace tailored to our client’s unique vision. This phase involved numerous brainstorming sessions, outlining the core features and functionalities that Wacampa would require. We conducted market research to understand the competitive landscape and identify the unique selling points for Wacampa, marking the beginning of Wacampa’s business growth.
02
Detailed planning and design: Once we had a clear idea, we began planning. This involved creating detailed wireframes and design mockups. Our design team worked tirelessly to ensure the user interface was aesthetically pleasing and user-friendly. We established a roadmap and set milestones to track our progress effectively, incorporating cross-platform marketplace integration.
03
Development phase: The development phase was the most intensive. Our team of developers started building the platform, translating designs and plans into a functional website. We adopted an agile methodology, allowing us to adapt quickly to any changes or new requirements. This phase involved regular testing to ensure everything worked as intended, highlighting our online trading platform development capabilities.
04
Iterative testing and feedback: As the platform took shape, we conducted multiple testing phases, including alpha and beta testing. We gathered feedback from potential users and made adjustments accordingly. This iterative process was crucial for refining the user experience and ensuring the platform’s stability.
05
Launch preparation: After the launch date approached, we focused on preparing for a smooth transition. This included finalizing the content, ensuring all features were fully functional, and conducting comprehensive quality assurance checks.
06
Launch and post-launch support: In June 2023, Wacampa went live. It was a moment of immense pride for our team, marking an entrepreneurial e-commerce success. Post-launch, we closely monitored the platform, addressing any teething issues promptly and gathering user feedback. We provided ongoing support and maintenance, ensuring that Wacampa remained up-to-date and efficient.
07
Introducing additional features: After the launch, our focus shifted to enhancing Wacampa. We adopted a structured approach for adding new features: discussing the task with our client, providing estimates, awaiting client approval, and moving into implementation. This approach ensured that each new feature was aligned with the marketplace’s strategic goals and user needs.
Main Features
Search panel on homepage
Custom filters: We designed a custom filter that allows users to search by category, date, location, and number of guests right from the homepage.
Several types of listing
Sleep, Rent, Activities: Service providers on Wacampa can offer three types of services: Sleep (like hotel stays), Rent (like bicycle rentals), and Activities (like guided tours). Each category has a unique structure, requiring providers to fill in specific fields relevant to their service.
Multilanguage functionality
- English and Polish: We added English and Polish language options to cater to a broader audience.
- Translation files: The platform uses JSON files for translations, ensuring a seamless switch between languages.
Cancellation policy
- 14-Day cancellation: Clients can cancel a confirmed reservation up to 14 days before the start date for a full refund.
- Late cancellation: Cancellations made later than this window do not qualify for a refund.
- Notification system: Both cancellations trigger email notifications to the sellers.
Discounts logic implementation
- Varied discounts: Clients can receive discounts based on children’s age, the number of people, and the duration of service use.
- Discount formulas: We updated the price calculation functionality and incorporated discount formulas to apply these discounts automatically.
Multi seats functionality
- Availability calendar: We integrated an availability calendar that shows the number of places for each listing.
- Room and guest management: The system considers the number of people per room and the total availability. For example, if a listing says “2 people per room” and there are 6 guests, the system checks availability for 3 rooms.
Daily booking per unit/person and booking process
- Price setting: Providers can set prices per person (ideal for hotels) or per booking unit (like a bicycle).
- Booking panel: Clients select the start and end dates on the booking panel, then choose the number of people or units they need.
- Cost calculation: The platform calculates the cost based on the time frame and the number of people/units, leading to a streamlined payment process.
RESULTS
Roobykon’s creation of the Wacampa marketplace is a testament to our commitment to pioneering solutions and unwavering client satisfaction, guided by a strategic marketplace planning approach. This dynamic platform, resulting from our agile web development strategy, emerged as a haven for tourism enthusiasts, active lifestyle pursuits, and those searching for comfortable accommodations.
Our vision for Wacampa was to forge a robust online marketplace platform and create a bridge connecting people with experiences. This digital space, enhanced by React and Node.js in Marketplace Development, has become a pivotal point where adventurers can effortlessly find the ideal place to rest or immerse themselves in exhilarating activities, all while exploring the diverse beauty of various locales.
Lessons from The Wacampa
Reflecting on the journey of creating the Wacampa marketplace, it’s clear that the experience has been a rich source of learning for us at Roobykon. Probably the most significant lesson was the complexity of building a multilingual platform. While the addition of English and Polish languages was a crucial step in catering to a broader audience, it presented unique challenges. We had to ensure that every platform aspect, from user interface to content, resonated well in both languages. This experience taught us the nuances of creating a truly international product, paving the way for expanding a global e-commerce marketplace.
Furthermore, the project highlighted the importance of legal compliance in different regions. As Wacampa caters to a global audience, we had to understand and comply with a range of legal and regulatory requirements, from local tourism laws to international data protection standards. This was a valuable lesson in the significance of legal diligence in international projects.
But one of the most important lessons was mastering cost calculation and discounts. We tailored the pricing models to different customer groups, such as families and long-term bookings. We introduced special rates for children and discounts for extended stays, aligning with diverse customer needs. This approach boosted customer satisfaction and streamlined our financial operations, highlighting the importance of a sophisticated pricing strategy in a global e-commerce platform.
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