ABOUT PROJECT
The seismic shifts caused by the convergence of global crises in social policy, economy, and healthcare in early 2020 triggered a wave of unemployment, affecting lower-skilled workers. Amidst fears of a looming era of total robotization, where human resources might become obsolete, the reality remains anchored in the necessity of job search platforms. Despite these challenges, job search sites have maintained their popularity, serving as vital conduits between job seekers and opportunities. In this landscape, InsightGig emerges as a beacon of hope, offering a comprehensive user-centric solution to the evolving dynamics of the job market.
Economic stimuli in the wake of the pandemic led to unexpected trends, including a surplus of workers juxtaposed against a scarcity of employment opportunities. However, amidst this flux, InsightGig recognized the enduring importance of employment as a cornerstone of human life. Understanding the significance of effective advertising and promotion in building a robust customer base, InsightGig’s founders embarked on a journey reminiscent of industry giants. From refining algorithms to enhancing matching accuracy to implementing intuitive user interfaces, every aspect of InsightGig’s development has been guided by a commitment to delivering value to both employers and job seekers alike.

Key Challenges
In navigating the complexities of economic fluctuations and fierce competition, InsightGig emerged as a beacon of innovation in the job search marketplace. Amidst rising inflation and wage pressures, the platform faced the daunting task of maintaining equilibrium between supply and demand in the labor market. Leveraging limited resources effectively, InsightGig collaborated with Roobykon to craft a high-quality online hiring platform while recognizing the need to differentiate itself from industry giants like Upwork and Fiverr.
Driven by a commitment to simplicity and user-centric design, InsightGig streamlined processes and pricing models to enhance user engagement and loyalty. By embracing Sharetribe as a foundational framework, the job-matching solution facilitated rapid development without compromising on a unique user experience. Through strategic partnerships, technological prowess, and a relentless focus on user satisfaction, InsightGig stands as a testament to the power of innovation and adaptability in overcoming the challenges inherent in creating a successful marketplace.
TECHNOLOGY STACK

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Solution Highlights
The InsightGig case study is underpinned by a robust suite of cutting-edge technologies, ensuring a seamless user experience and unparalleled performance. Built with Sharetribe Flex and powered by a Node.js backend and React.js frontend, this career platform leverages Flex’s transaction engine to enable tailored workflows for consulting engagements.
In handling form submissions with precision and efficiency, we turn to Final Form, ensuring a seamless and intuitive user experience from start to finish. Our backend infrastructure is powered by Express and Node.js, delivering unmatched scalability and performance to meet the demands of a growing user base. With Digital Ocean as our hosting provider, we ensure reliability and uptime, guaranteeing uninterrupted access to InsightGig’s features and functionalities.

The process
01
Discovery phase: Roobykon commenced the project with a comprehensive two-week discovery phase. During this period, we delved deep into understanding the client’s requirements, target audience, and market dynamics to lay a solid foundation for development.
02
Brainstorming and planning: Following the discovery phase, Roobykon’s developers engaged in numerous brainstorming sessions to explore creative solutions and strategies. Drawing inspiration from practices by Google’s top managers, the team meticulously planned the project, envisioning the desired end result.
03
Sprint involvement: With a clear roadmap in place, we gradually immersed ourselves in the sprint process. The project was divided into sprints, each with well-defined goals and objectives aligned with the target audience’s needs.
04
Goal-oriented development: Each sprint was characterized by goal-oriented development, focusing on delivering functionalities that precisely addressed the needs and expectations of InsightGig’s users. By adhering to a structured approach, the Roobykon team ensured that each sprint contributed meaningfully to the platform’s overall success.
05
Exceeding expectations: Through meticulous planning and execution, Roobykon consistently exceeded expectations at every stage of development. The functionalities developed not only met but surpassed the needs of InsightGig’s clientele, laying the groundwork for a truly exceptional user experience.
06
Rapid development: Despite the complexities involved, this online hiring platform was developed expeditiously, with the entire process spanning a brief eight weeks. This rapid development pace was made possible by Roobykon’s expertise, creativity, and efficient project management practices.
07
Testing and amendments: Following the development phase, InsightGig underwent rigorous testing to ensure optimal performance and functionality. Any identified issues or areas for improvement were promptly addressed through iterative testing and refinement processes.
Main Features
Dual role registration
Users encounter a unique registration process where they are prompted to choose between two distinct roles – client (customer of services) and partner (project implementer). This segmentation reflects the marketplace’s values of equal collaboration, ensuring a balanced hiring process and higher-quality leads.
Role transition
Users can seamlessly transition between roles, allowing partners to also act as employers while conducting parallel activities as performers. However, businesses cannot fulfill the role of the executor, maintaining the integrity of the marketplace.
Different listings
Each role has access to a different set of listings. Affiliates can view posted projects, while brands can browse through candidate profiles. Additionally, InsightGig accommodates multiple projects by a brand, displaying parallel activities of performers in a separate table.
Job brokerage
The marketplace offers a job brokerage feature where service prices are determined through negotiation and mutual agreement. Candidates can showcase their expertise by uploading files in various formats, eliminating the need for manual specification rewriting.
Powerful search
InsightGig boasts a convenient search functionality with powerful crawlers. Users can find items quickly by typing a few letters, with an automatic dropdown list providing suggestions.
Multi-currency support
The payment system’s functionality is expanded to accommodate local currencies, facilitating multi-currency transactions. Transactions are overseen by the administrator, ensuring a two-step confirmation process and the ability to divide payments into milestones.
Local payment system integration
To cater to freelancers from India, InsightGig connects with a local payment system supporting multi-currency transactions. This feature is put on hold until more users express interest, following the platform’s development stages.
Customizable email notifications
Users can customize email notifications based on their role, ensuring relevant messages are distributed to appropriate tabs even if users share the same address.
RESULTS
The collaboration between InsightGig and Roobykon has yielded remarkable results, reshaping the landscape of the job search marketplace and setting new standards for user experience and functionality. Through strategic planning, innovative solutions, and meticulous execution, the partnership has culminated in a platform that exceeds expectations and delivers unparalleled value to its users. Furthermore, the partnership has resulted in a marketplace that fosters equal collaboration and empowers users to navigate the hiring process confidently. InsightGig’s dual-role registration system, job brokerage feature, and multi-currency support reflect a commitment to fairness and transparency, ensuring a level playing field for all stakeholders.
In addition to enhancing user experience, the InsightGig and Roobykon cooperation has driven tangible business outcomes. The platform’s robust functionality, streamlined processes, and innovative features have attracted a diverse user base, leading to increased engagement, retention, and, ultimately, business growth. InsightGig has emerged as a trusted destination for employers and job seekers alike, facilitating meaningful connections and driving positive outcomes for all parties involved.

Lessons from InsightGig
The creation of InsightGig posed significant challenges for the Roobykon team, demanding innovative solutions to navigate complexities and forge a professional, user-centric platform. One such hurdle was the establishment of a dual-role marketplace, requiring tailored features to ensure seamless user experiences for both clients and partners. Through unique registration processes and customized functionalities, Roobykon successfully crafted a platform that embodies equality and fosters collaborative hiring practices.
Additionally, integrating multi-currency support into the payment system presented technical complexities. Despite these challenges, Roobykon’s perseverance and expertise prevailed, enhancing InsightGig’s accessibility and global appeal. Balancing innovation with practicality was another key challenge, as the team strived to introduce cutting-edge features while maintaining user-friendly interfaces. Through iterative development and a focus on user-centric design, InsightGig emerged as a testament to Roobykon’s professionalism and adaptability in overcoming obstacles. These lessons underscore the importance of resilience and collaboration in creating successful online marketplaces, positioning InsightGig for continued growth and relevance in the marketplace ecosystem.
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