ABOUT PROJECT
Roobykon proudly partnered with Adepty, an Irish startup championing a democratic space for talented individuals to thrive, even amidst the challenges of the COVID-19 pandemic. Adepty’s innovative marketplace caters to practitioners, educators, and trainers, providing them with opportunities to showcase skills, build communities, and generate revenue. Roobykon’s collaboration with Adepty focuses on breaking down barriers, ensuring inclusivity across various fields such as education, finance, sports, design, and technology. Together, we’ve crafted a dynamic digital platform that connects sellers with customers globally, transcending geographical, technological, and financial constraints.
While Adepty initially partnered with another software development company to establish its marketplace, they recognized the need for further enhancements and optimizations. This is where Roobykon stepped in. As specialists in online development, we not only have the expertise to build marketplaces from scratch but also excel in refining and improving existing platforms. Our collaboration with Adepty exemplifies our commitment to delivering tailor-made solutions that meet the evolving needs of our clients. Together with Adepty, we have embarked on a journey to elevate their service platform to new heights, ensuring that it remains at the forefront of facilitating connections between talented individuals and their audience.
Key Challenges
To enhance platform performance and ensure an easy user experience, Adepty embarked on a journey to modernize its marketplace, a pivotal hub connecting service providers with customers seeking specialized expertise. Recognizing the significance of providing an optimal Customer Experience (CX), Adepty collaborated closely with our team to devise a comprehensive plan for platform improvement. The modernization strategy encompassed several key objectives, beginning with a meticulous analysis of the platform’s target users. Understanding their expectations and demands was essential in redesigning the platform to cater to their specific needs. Moreover, streamlining the website’s navigation emerged as a critical focus, enabling visitors to swiftly access relevant information and effortlessly navigate through the platform.
In addition to functionality enhancements, striking a balance between functionality and aesthetics was paramount. Adepty sought to align its website design with its core values while ensuring an engaging and visually appealing interface. This involved steering clear of overly flashy visuals, cursive fonts, and excessive symbols, thus preserving a clean and professional aesthetic. With thorough attention to detail, our platform development team translated Adepty’s vision into tangible outcomes, implementing solutions aimed at elevating marketplace performance. Delving into the specifics, we’ll explore the strategies and innovations deployed to propel Adepty towards its goal of delivering an unparalleled user experience and fostering seamless interactions between service providers and customers.
TECHNOLOGY STACK
core API
Solution Highlights
Adepty’s independent professionals network overhaul was fueled by an arsenal of cutting-edge solutions, meticulously chosen to enhance user experience and drive performance. Leveraging Sharetribe Flex’s powerful core, we created a robust booking flow with dynamic availability management and seamless user transitions. To boost transactional communication, we integrated SendGrid, ensuring automated, reliable email delivery across onboarding, booking, and feedback workflows.
On the backend, Express and Node.js powered Adepty’s server architecture, delivering rapid development of scalable APIs. Leveraging Digital Ocean’s cloud infrastructure for deployment and hosting, Adepty ensures unmatched reliability and scalability. This tech synergy has propelled Adepty to the forefront of the online service provider community, setting new benchmarks for user-centric experiences with unparalleled innovation and excellence.
The process
01
Discovery phase: The journey began with a comprehensive discovery phase, where we delved deep into Adepty’s vision, goals, and target audience. Understanding their unique requirements and market dynamics laid the groundwork for subsequent phases.
02
Strategic planning: With insights gleaned from the discovery phase, we collaborated closely with Adepty to devise a strategy for digital marketplace development. This involved defining key features, user flows, and technical requirements to guide the project’s trajectory.
03
Design and prototyping: Armed with a clear roadmap, our design team set to work crafting wireframes and prototypes to visualize the user interface and experience. Iterative feedback loops with Adepty ensured that design concepts aligned seamlessly with their brand identity and user expectations.
04
Development: During the development phase, our skilled engineers brought this entrepreneurial talent platform to life, leveraging the latest technologies and best practices to implement core features and functionalities. Agile methodologies ensured flexibility and adaptability as the project evolved.
05
Testing and quality assurance: Rigorous testing and quality assurance procedures were integral to ensuring the marketplace’s stability, performance, and security. Our QA specialists meticulously scrutinized every aspect of the platform to identify and rectify any issues or discrepancies.
06
Deployment and launch: With thorough testing complete, the Adepty specialist marketplace was ready for deployment. Our team handled the deployment process seamlessly, ensuring a smooth transition from development to production environments.
07
Post-launch support: Our commitment to Adepty didn’t end with the launch of the marketplace. We provided ongoing support and maintenance to address any issues, implement updates, and optimize performance, ensuring continued success and user satisfaction.
Main Features
Custom URLs and short names
Adepty prioritizes the visibility and recognition of service providers. With the ability to use custom URLs and short names for listings, specialists can uniquely highlight their skills, standing out among others offering similar services.
Expanded listing options
Previously limited to one proposition per listing, Adepty now offers enhanced flexibility for providers. Individuals can create sub-listings and offer multiple services simultaneously, broadening their opportunities to attract customers.
Improved provider profiles
Our skill-based platform developers introduced additional customization options for provider profiles. Features such as setting service types (private or public), editing pricing structures (per hour or person), and defining consultation durations ensure a tailored experience for both providers and customers.
Enhanced user experience
Adepty prioritizes customer satisfaction by enhancing search capabilities and filtering options. Replacing standard drop-down menus with categorized buttons empowers buyers to find the perfect service more efficiently.
Expert slider and reviews
To aid decision-making, Adepty showcases renowned experts via a slider on the main page. Customers can rely on peer reviews and marketplace opinions to choose specialists aligned with their goals. Additionally, the ability to create lists of favorite sellers facilitates swift task repetition.
Social media integration
Adepty encourages user engagement through social media integration. Customers can share their experiences on platforms like Facebook, Twitter, and WhatsApp, fostering community growth and inviting friends to join the marketplace.
Map switcher
To streamline the search process, our team implemented a map switcher feature. This tool displays the locations of providers matching search criteria, offering users a visual representation of available options without overwhelming the interface.
RESULTS
The partnership between Roobykon and Adepty has yielded exceptional results, aligning perfectly with Adepty’s goal of improving marketplace performance and delivering superior Customer Experience (CX). Through our cooperation, Adepty has achieved significant improvements, empowering service providers to showcase their expertise more effectively and expand their revenue streams with multiple offers tailored to diverse customer needs. This inclusive approach ensures that both weekend hobbyists and full-time professionals can thrive within the marketplace environment.
Moreover, the implementation of intelligent website filters and a slider featuring reputable providers has revolutionized the buyer experience on Adepty. Customers can now effortlessly discover and connect with specialists offering online or in-person training courses, tailored to individual or group requirements. Coupled with a modernized website design that reflects Adepty’s values of simplicity and opportunity, the collaboration has created a compelling platform that fosters the growth and success of entrepreneurial talents, paving the way for a bright future in the digital landscape.
Lessons from Adepty
Our journey with Adepty presented pivotal lessons for our team at Roobykon as we navigated through various challenges in creating their service provider marketplace. One significant obstacle was optimizing the platform to cater to diverse service providers while ensuring a seamless user experience. Through innovative features like expanded listing options and enhanced provider profiles, we not only addressed this challenge but also empowered specialists to present themselves more effectively, fostering a richer marketplace environment.
Additionally, we faced the task of enhancing the buyer experience to facilitate effortless discovery and engagement with service providers. By developing intuitive filtering systems and prominently showcasing reputable providers, we streamlined the search process and instilled trust in buyers. Furthermore, our marketplace redesign efforts successfully modernized the platform’s aesthetics while staying true to Adepty’s values, resulting in a visually appealing and cohesive design. These experiences have strengthened our team’s professionalism, equipping us to tackle future projects with confidence and expertise.
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