ABOUT PROJECT
Sharepar, a pioneer in the peer-to-peer sharing economy, embarked on a journey to revolutionize consumption patterns by facilitating the exchange of goods at the best prices or even for free. Initially conceived as a modest digital marketplace, Sharepar quickly gained traction by catering to basic consumer needs while championing social, frugal, and sustainable consumption principles. Recognizing the imperative to adapt and innovate, Sharepar embarked on strategic marketplace optimization strategies, investing in robust technological infrastructure and user experience enhancements to meet burgeoning demand and propel its growth trajectory.
With a keen focus on facilitating informed purchasing decisions, Sharepar’s solutions empower businesses to confidently navigate the digital landscape, ensuring transparency and reliability throughout the transaction process. Sharepar offers an all-in-one tool for sharing purposes and customized marketplace solutions to help businesses connect with suppliers, facilitate peer-to-peer transactions, and interact directly with consumers. Its solutions are designed to meet the unique needs of each client, making the digital marketplace ecosystem more efficient and trustworthy and driving growth.

Key Challenges
The journey of creating the Sharepar platform was not without its challenges, particularly as it sought to navigate the complexities of the rapidly evolving peer-to-peer sharing economy and address technical challenges in marketplace development. As demand surged for a digital platform that embodied Sharepar’s mission of fostering social, frugal, and sustainable consumption, technical limitations threatened to impede its growth trajectory. The Roobykon team confronted the daunting task of bridging the gap between Sharepar’s vision and its existing infrastructure, grappling with the imperative to innovate and deliver a seamless user experience amidst escalating demand.
Turning to our team, Sharepar embarked on a transformative journey, overcoming constraints and redefining the sharing economy. Together, we developed bespoke features, laying the foundation for sustainable growth and differentiation in a competitive landscape, empowering users to thrive in an interconnected world, and capitalizing on growth opportunities in the sharing economy.
TECHNOLOGY STACK






Solution Highlights
At Roobykon Software, the development of Sharepar, a scalable marketplace solution, was driven by a suite of powerful solutions designed to optimize both user experience and operational efficiency. To handle marketplace payments seamlessly, we integrated Stripe Connect, providing a secure and reliable payment system that enables effortless transactions between buyers and sellers. For effective communication, we used Mailgun to send personalized, custom emails, ensuring that users received timely updates and engagement notifications. To enhance the platform’s functionality, we incorporated Mapbox, allowing users to search by location and interact with an intuitive map interface, making it easier to find sustainable products nearby.
The technical backbone of Sharepar was built using Sharetribe, a flexible platform that allowed us to create a tailored marketplace with minimal complexity. Leveraging Node.js and React, we crafted a fast, responsive, and scalable web application. Node.js facilitated efficient backend processes, while React ensured smooth and dynamic frontend interactions, providing users with a seamless experience as they explored sustainable products and services.

The process
01
Requirements collection and analysis: Sharepar initiated the development process by collaborating with Roobykon to outline the platform’s objectives and functionalities. Through extensive discussions, the team identified key features and technical specifications to meet the evolving needs of the peer-to-peer sharing economy.
02
Design creation: Roobykon’s design team conceptualized the platform’s interface, incorporating user-centric principles and modern design trends. Wireframes and mockups were developed to visualize the layout and functionality of the Sharepar website, allowing for feedback and iteration.
03
Development: Roobykon’s experienced developers leveraged cutting-edge technologies to bring the Sharepar platform to life. This involved building backend infrastructure, frontend components, and integrating third-party services as needed to deliver a robust and scalable marketplace solution.
04
Internal testing: Roobykon’s QA specialists conducted rigorous testing across various devices and browsers to ensure the quality and reliability of the platform. Bugs and issues were identified and addressed to enhance the overall user experience.
05
Client-side testing: Once internal testing was completed, the website was deployed for client-side testing. Sharepar’s team evaluated its functionality and provided feedback for further refinement, ensuring alignment with its vision and requirements.
06
Support and maintenance (Ongoing): Roobykon provided ongoing support and maintenance to address any issues or enhancements requested by Sharepar. This collaborative approach ensured that this sharing marketplace continued to evolve and adapt to the changing needs of its users and the broader sharing economy landscape.
Main Features
Enhanced security
Roobykon devised a unique security feature, where users are protected not only through internal mechanisms but also through a step-by-step sharing logic. Invited participants can only view listings they’ve been invited to, ensuring unprecedented privacy and security in the marketplace realm.
Group visibility
Sharepar offers transparency within user groups, allowing invited participants to view other group members. This feature fosters trust and community engagement, enhancing the collaborative sharing experience.
Active communication
To keep the marketplace bustling with activity, Roobykon implemented a chat feature that ensures constant interaction among users. Messages disappear after reaching a threshold of ten units, facilitating fast page loading, optimal site performance, and effective spam risk management.
Email notification system
Recognizing the importance of keeping users informed, we integrated an email notification system. This feature alerts users to new messages and requests, enhancing user engagement and expanding client flow.
Advanced booking functionality
Building upon the Sharetribe Flex template, we improved Sharepar’s booking capabilities. Users can now book items on an hourly, daily, overnight, or weekly basis, catering to diverse rental needs and preferences.
Zero listing price
In line with the ethos of collaborative consumption, the Roobykon team implemented a zero listing price option. This allows users to list items for rent without charging any fees, promoting inclusivity and accessibility within the sharing community.
Seamless user experience
Through meticulous optimization and continuous refinement, we ensured this booking marketplace delivers a seamless user experience. From fast page loading to intuitive navigation, every aspect of the platform is designed to enhance usability and satisfaction for users.
RESULTS
The collaboration between Roobykon and Sharepar has yielded transformative results, propelling the Sharepar platform to new heights in the competitive landscape of the sharing economy. Through meticulous planning and execution, Roobykon’s expertise in developing digital marketplaces seamlessly integrated with Sharepar’s vision, culminating in a platform that redefines how users engage in social, frugal, and sustainable consumption.
The fruits of this partnership are evident in the platform’s success, which has seen rapid adoption and acclaim from users worldwide. By leveraging Roobykon’s cutting-edge technologies and innovative solutions, Sharepar has delivered an intuitive and feature-rich user experience, fostering trust, community engagement, and seamless transactions.

Lessons from Sharepar
Lessons from Sharepar provide invaluable insights into the intricacies of developing a successful marketplace platform and the growth opportunities they offer for us at Roobykon. One specific challenge encountered while creating the Sharepar platform was the need to implement a unique security feature ensuring user privacy and trust. Roobykon’s innovative solution of implementing step-by-step sharing logic, allowing users only to see listings they were invited to, addressed this challenge and set a new standard in marketplace security. This experience taught us the importance of pushing boundaries and developing bespoke solutions to meet the specific needs of clients and their users.
Another significant moment in cooperation with Sharepar was integrating advanced booking functionality into the platform. Roobykon’s team worked diligently to enhance the Sharetribe Flex template, enabling Sharepar to offer hourly, daily, overnight, and weekly booking options. This implementation expanded Sharepar’s service offerings and showcased Roobykon’s ability to adapt and innovate within the constraints of existing frameworks.
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