Casa Tropical is a thriving Latin American startup whose mission is to help students find safe and competitively-priced accommodation. Launched in just one city in 2017, it today serves the four largest metropolises in three countries, and has become as popular with apartment owners as it has with students from both near and far.
The project’s fundamental strength is the total safety and transparency it offers all its participants: the marketplace has been designed to act as a guarantor of fair dealing for tenant and landlord alike, reducing risks for both parties to an absolute minimum.
The founders of the project had the first-hand experience of the market they were entering: they’d spent a year on an academic exchange program in Cordoba, Argentina, during which time they experienced a range of complications stemming from the far-from-perfect conditions under which much of the Latin American accommodation market operates.
A few years later they launched Casa Tropical in a bid to address the problems they’d encountered – and it became an almost immediate hit.
Despite having built a viable business model, Casa Tropical’s founders were finding it impossible to secure stable growth and scalability – because the solution on which their platform had originally been based was simply too limiting. So when the startup reached out to Roobykon last year, it was clear to us from the start that providing maximum flexibility was key.
Our developers set to work putting in place a number of improvements, which together upgraded user experience, platform security, and scope for future development.
Since Roobykon’s development team joined the project it has reached out to new markets, expanding from one city to four. Our improvements to user experience have yielded a 70-fold increase in unique users in only a year, with transactions rising 22%. And the project remains on a positive footing.
Now one of the most popular long-term rental platforms in Latin America, Casa Tropical remains under continual development – and we at Roobykon remain on board, with the mission of continuing to further expand and enhance the project’s functionality.